Target Audience Research Results

After making our questionnaire we handed it out to 10 boys and 10 girls. The questions we put onto the questionnaire are all about finding out what our target audience of young people want from a film. We decided to find out what both male and females would want from a film which is why we made sure we asked the same amount of boys and girls. Once they had filled in the questionnaire we collected them in and looked at the results. We then decided to put them onto graphs so that the results would be easier to analyse.

One question that we included on the questionaire was 'Do you like the 'hero' to be a boy or girl?'. These are the results we got. The boys we asked and the girls we asked on this question came out with the same results. From the graph you can see that more people wanted the hero of the movie to be a male character. We considered using a hero in our movie but later realised that we did not need to include one. However the victim in our movie is a girl therefore we feel this is something that our target audience would like.

Another question we put on our questionnaire was 'Do you want the main character to be a similar age to yourself?'. We asked this because we wanted to think about what age the people in our trailer would be. All the girls we asked said yes they did want the character to be a similar age to theirselves. However the males that we asked did not all say yes but more of them did. Therefore we felt we should use characters that are a similar age to our target audience.

We also included the question 'What film do you prefer?' as we wanted to know what sorts of films our target audience enjoy. None of the people we asked said that the enjoyed sci-fi films and this was a good result as we do not want to do a sci-fi for our movie. Three girls that we asked said that they enjoy rom-coms however we decided not to do a rom-com as boys in our target audience are not attracted to these movies. One girl and four boys said that they enjoy watching comedy films but in our group we did not feel that we would be able to create a trailer for a comedy film successfully. Five girls and three boys that we asked said they enjoyed watching thriller films. This was the second highest of the five options and a thriller is what we have decided to do for our trailer.

The final question we put on the questionnaire was 'What kind of ending would you prefer?'. The options we included where happy, sad and not expected ending. Most people said they liked an not expected ending and only three boys said they wanted a happy ending. Therefore we decided to have a not expected ending in the plot of our film which we felt would be very good as it is typical of a thriller.